&meal × été — Debuts Guilt-Free Sweets Brand meété

We are pleased to announce the debut of meété, a guilt-free sweets brand in collaboration with &meal, an eating skincare brand, and Chef Natsuko Shoji of été.
 
The brand’s first product is Guilt Free Premium Ice Cream. It is made without emulsifiers, stabilizers, colorants, or flavors, and is attractive because of its natural, handmade process using natural ingredients. It also contains no cream and no sugar, making it healthy and guilt-free, yet uncompromisingly rich and thick.
 
The package design and naming were created by art director Gugi Akiyama, who designed it with an elegant, sophisticated, and slightly feminine element that evokes the personalities of Sonmi of &meal and Shoji of été.
We hope you will try our special ice cream, which is uncompromising in every way, from the taste to the consideration for your body and soul to the pleasure of holding it in your hands.

The product is scheduled to go on sale in November or December, and can be viewed and purchased at &meal’s official online store and OMAKASE by GMO. Please click on the link at the bottom of this article.

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